
Baddini Marketing & Strategy

Services
At BM&S – Baddini Marketing & Strategy, we combine experience and strategic vision to deliver consistent and measurable results in Marketing and Communication. We operate in Brazil and the United States, focusing on mid-sized companies that want to scale their sales, positioning and digital presence with intelligence and agility.
With over 18 years of experience in the market and a portfolio that covers several segments, we offer a tailored approach to each client, integrating planning, creativity and performance.
Paid Media (Meta, Google, LinkedIn, Tiktok)
Creation, management, and optimization of data-driven paid campaigns. We monitor every stage of the sales funnel, focusing on conversion and ROI. We apply continuous testing and precise segmentation to generate real impact on your revenue.
Branding and Brand Positioning
Development and strengthening of your brand identity based on market analysis, competitive differentials, and audience perception. Naming, visual identity, tone of voice, and cohesive digital presence — all strategically designed to generate value and recognition.
Institutional and Commercial Campaigns
Development of fully integrated campaigns — from concept to final delivery. We handle product launches, seasonal promotions, rebranding efforts, and corporate campaigns with a focus on results and perceived value.
Social Media Management
Planning and execution of strategic content aligned with your brand positioning and business objectives. We focus on engagement, authority, and conversion, always adapting language and aesthetics to your target audience.
Strategic Marketing Planning
Diagnosis, goal-setting, action plans, and KPIs. We develop complete marketing strategies aligned with your business context and market, always focused on performance, differentiation, and scalability.
Content Production
Strategic creation of content — copy, videos, photography, scripts, and posts — designed to inform, engage, and convert. Every piece is developed based on campaign goals and audience behavior data.

Why choose BM&S?
✔️ Multidisciplinary experience: over 18 years in political marketing, press relations, publishing, and corporate campaigns.
✔️ Binational operations: presence in both the US and Brazil, with expertise in local and international practices.
✔️ Broad strategic vision: planning and execution backed by market intelligence.
✔️ Speed and precision: our experience allows us to understand your challenges quickly and act assertively.
We’re here to understand your company’s moment and build solutions that truly make sense for your business.
Contact us and discover how we can turn your communication into measurable results.