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Baddini Marketing & Strategy


How to Align Paid Media Campaigns with Your Overall Marketing Goals
Paid media can be a growth accelerator—but only when it's strategically integrated with your broader marketing objectives. This article...

Rafael Baddini
Jun 42 min read
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Local and International SEO: Strategies for Companies Operating in Brazil and the United States
For businesses expanding or operating across borders—especially between Brazil and the United States—optimizing search visibility through...

Rafael Baddini
Jun 22 min read
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Strategic vs. Impulsive Social Media: What Really Works for Business Results?
In the fast-paced world of digital marketing, it's easy for companies to fall into the trap of posting impulsively on social media....

Rafael Baddini
May 301 min read
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Why Your Company Needs to Invest in Branding to Stand Out in the Market
In an increasingly commoditized market, branding is the ultimate differentiator. It’s no longer enough to offer good products or...

Rafael Baddini
May 282 min read
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The Importance of Marketing Planning for Predictable Business Growth
Effective marketing planning is not a luxury—it is a necessity for businesses aiming to scale sustainably and with predictable outcomes....

Rafael Baddini
May 262 min read
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The Role of Paid Traffic in Business Growth
Paid traffic, when used strategically, is one of the most powerful tools for business growth in the digital environment. Through targeted...

Rafael Baddini
May 243 min read
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How Strategic Marketing Drives Real Results for Mid-Sized Companies
Strategic marketing is a crucial tool for mid-sized companies aiming to expand their market presence, improve brand positioning, and...

Rafael Baddini
May 223 min read
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